Rising Korean artist Joh! is set to captivate audiences with his latest single, "cupid", a soulful track that delves into the complexities of love, toxic relationships, and nostalgia for innocence.
Blending R&B and hyperpop influences, Joh! continues to carve out his unique sonic space, seamlessly bridging genres with his signature storytelling and evocative melodies.
With a background in the Korean hip-hop scene, Joh! has evolved into a musical hybrid, taking inspiration from hyperpop artists and acclaimed acts like keshi, Justin Bieber, and Karri. His music takes a playful yet deeply resonant approach, offering listeners both comfort and relatability. Joh! wants to reflect his duality as an artist, exuding an intense aura on stage while maintaining a humorous and engaging presence on social media.
"cupid" tells the story of longing to return to a time of innocent love. Originally a demo crafted by Asian producers influenced by R&B and hyperpop, Joh! added his own touch by writing the second verse, transforming the song into his own style.
The lyrics paint a picture of emotional numbness, heartbreak, and the struggle to let go of a love that lingers:
Wind blowing strong like the smoke in my lungs but I can’t feel a thing my emotions been numb Told Cupid I’m done taking chances with love Cuz that’s not how my momma was raising her son
"cupid" serves as a distinct preview of Joh!’s upcoming album, Discord Kid, set to release in the first half of 2025. While the album explores various sounds and themes, "cupid" stands out as one of its grittier tracks, shedding light on the darker sides of love and human connection.
"cupid" Music Video