This campaign offers a rare glimpse into BINI’s more personal moments—those in-between times when they’re just being themselves, soaking up the simple joys of life, and sharing laughs with the people who matter most. Whether it’s carefree bonding or just embracing life’s little pleasures, Brighter Days Ahead is a celebration of optimism, friendship, and making memories together.
“Last year, we celebrated BINI’s iconic strength. This year, we show the other side of their lives—as real people. BINI perfectly embodies our message of optimism, friendship, and looking forward to the future. Their strong connection with our audience makes them the ideal choice to represent PENSHOPPE’s values and inspire a positive mindset for the year ahead,”
shared Donnie Manaloto, PENSHOPPE’s Brand Communications Head.
But BINI isn’t alone—introducing Crew Bear, PENSHOPPE’s official Friendship Ambassador! Described as everyone’s friend and the star of the Crew, Crew Bear embodies the warmth, connection, and feel-good energy that Brighter Days Ahead is all about.
“It’s exciting to see the fruition of our planning and truly bring Crew Bear to life this year. As our Friendship Ambassador, we want him to be the glue that holds our community together. Expect to see more of him in upcoming campaigns and other brand executions!” added Manaloto.
And as if things couldn’t get any more exciting, James Reid, the newest face of PENSHOPPE, is also making a special appearance! With both BINI and James representing self-expression, confidence, and a fresh perspective, they’re the perfect match for Brighter Days Ahead.
Get ready to soak up the sunshine! This campaign will roll out across PENSHOPPE’s social media, online stores, and in-store displays, so stay tuned to see BINI, Crew Bear, and James Reid bring Brighter Days Ahead to life in campaign videos, promotional materials, and more.
Experience Brighter Days with PENSHOPPE:
Join BINI, James Reid, and Crew Bear on PENSHOPPE’s official channels:
📌 Facebook: https://www.facebook.com/PENSHOPPE
📌 Instagram: https://www.instagram.com/PENSHOPPE
📌 X (Twitter): https://x.com/PENSHOPPE
📌 TikTok: https://www.tiktok.com/@PENSHOPPE
#BINIforPENSHOPPE #BrighterDaysAhead #MeetCrewBear
About PENSHOPPE
PENSHOPPE is a leading Philippine casual wear brand, offering stylish yet affordable fashion for men and women. Known for its modern and versatile designs, PENSHOPPE has built a strong presence both locally and internationally, making it a go-to brand for those who love effortless style.
About BINI
BINI is a rising P-Pop girl group that has captured the hearts of many with their talent, charm, and vibrant music. As one of the leading forces in the new generation of Filipino music, they continue to inspire with their empowering messages and undeniable star power.