IPX, having orchestrated the collaboration, is thrilled to bring PEACEMINUSONE and MONAMHEE together and unveil the exclusive special edition of keyring. The two brands are renowned for their influence in fashion and keyring business respectively. This collaboration promises to delight fans, especially Gen Z who enjoy accessorizing with stylish keyrings and other trendy fashion items.
IPX spearheads the global IP business for MONAMHEE, a brand celebrated for its chic and adorable designs beloved by Millennials and Gen Z. Initially gaining recognition for its iconic keyring, MONAMHEE has since expanded its portfolio to include diverse lifestyle items. The brand’s appeal has captivated prominent figures like Blackpink’s Jennie and, more recently, has extended through collaborations with Corso Como and Son Heung-min's NOS7.
PEACEMINUSONE, led by global K-pop and fashion icon G-Dragon (GD), is synonymous with cutting-edge fashion. The brand has partnered with industry giants such as NIKE, Frederic Malle, Helinox, and PSG, earning widespread acclaim from fashion enthusiasts. Its collaborative collections—ranging from sneakers and camping gear to soccer merchandise—have consistently sold out, cementing PEACEMINUSONE’s reputation as a trendsetter.
The collaboration between MONAMHEE and PEACEMINUSONE introduces DAIHEE and SYHEE, two unique keyring IPs inspired by PEACEMINUSONE’s iconic daisy symbol and its distinctive color palette. These characters were named by GD himself, who drew inspiration from the daisy motif. The edition’s packaging also features GD’s handwriting, adding a reason to get a hold of the item.
IPX, a leading powerhouse in character IP, took the helm of this collaboration and has gone all out to bring this exciting IP experience to global audiences in Korea, Japan, and China. IPX creatively reimagined the distinctive appeal of PEACEMINUSONE and MONAMHEE to translate their identities into the creation of DAIHEE and SYHEE.
'PMO X MONAMHEE' POP-UP opens at 'LINE FRIENDS SQUARE' in Myeongdong
These launches are accompanied by new products, including plush keyrings, beaded straps, mini pouch keyrings, and other fashion items. The collaboration edition is available for purchase at LINE FRIENDS Square Myeongdong and LINE FRIENDS Square online in Korea. In Japan, the reservation for the purchase of products is accessible through LINE FRIENDS’ official online store. In China, it can be purchased at offline mini-shops or online platforms such as TMALL, Douyin, and MINI PROGRAM.
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