Photo Cr. AO Entertainment
On November 14, PRIMROSE, known for their unique blend of music and storytelling, released their third mini-album, "Steal Heart". This ambitious project positions the group as a "deadly and charming criminal organization," weaving together a narrative that immerses listeners in the thrilling world of a crime heist. The album's diverse soundscape, spanning hip-hop, jazz, R&B, and dance, feels like the perfect soundtrack for a heist movie.
Kicking off with the intro track 'CASE #4.' The instrumental sets the tone for the rest of the album. The intricate layers of the instrumental are rich with jazzy undertones, and mysterious aura, adding depth to its charismatic soundscape.
The title track, 'Steal Heart', stands out as the centerpiece of the album. With its old-school hip-hop beats meshed with smooth R&B melodies, the song is bold and addictive. The lyrics "I'll drive you crazy, cuz I got you steal heart baby," and "I have it all, your type" encapsulates PRIMROSE confident charm.
Vocally, PRIMROSE delivers with finesse—powerful, sultry vocals are balanced by smooth rap verses that give the song its edgy flair. The chorus is catchy and assertive, embodying the group’s concept of "stealing hearts." This energy is complemented by the sleek production, which maintains a crisp, polished sound throughout.
'Steal Heart' Music Video
The third track 'Mission Escape' amplifies PRIMROSE's captivating "charming crime organization" concept with a vivid instrumental arrangement. The song's dynamic use of bold trumpet and sultry saxophone creates an atmosphere of suspense and excitement, evoking the high stakes and adrenaline of a cinematic getaway.
These brass elements are beautifully balanced by an intricate piano melody that adds a touch of elegance, underscoring the sophistication of PRIMROSE's imagined criminal personas. As a standout moment on the album, showcases the merging of music and storytelling seamlessly. It's a thrilling, glamorous ride that leaves you imagining a heist film where PRIMROSE takes center stage as the mastermind heroines.
The fourth track, 'Trick or Trigg', uses its hook-laden structure to deliver an introspective message, urging listeners to confront their inner emotions. The lyrics, co-written by member Na Hyun, bring a personal touch that resonates deeply.
Pre-released in October, 'Feel It' shows why PRIMROSE deserves the spotlight. With a liberating energy and crisp production, it feels like the sonic equivalent of a breath of fresh air, adding to the album's rich narrative of capturing hearts.
‘Feel it’ Performance Video
Each of the five tracks in "Steal Heart" is distinct yet intricately tied together, creating a cohesive experience that mirrors the suspense and intrigue of a crime thriller. PRIMROSE masterfully balances genre versatility with their storytelling prowess, delivering an album that feels both experimental and accessible.
With Steal Heart, PRIMROSE doesn't just steal hearts—they leave a lasting impression on fans worldwide.
Stream "Steal Heart" https://wmk.lnk.to/StealHeart