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| Photo Courtesy of: BigHit Music |
The mixtape’s feature track, GGUM falls under hip-hop with an engaging electro sound, and the digital cover offers a glimpse into the mixtape’s vibe, infused with Yeonjun’s signature trendy style.. The cover features a figurine resembling Yeonjun blowing bubble gum, and paired with typography resembling gum's sticky texture, creating a cool and stylish aesthetic.
Following the announcement, 'Yeonjuns Mixtape Intro Film' was released on HYBE LABELS' YouTube channel on September 8th, amping up fans’ anticipation and curiosity. Set against the bustling noises of the city, Yeonjun’s somewhat lonely demeanour reveals the flip side of youth, one that isn’t always glamorous. The video begins by focusing on his tearful expression with the phrase 'starring Yeonjun,’ alternating between his past and present as he moves from the darkness of his underground days into the light. His raw, rebellious energy and gritty setting showcase a new side of Yeonjun as a solo artist, previously unseen.
As one of K-pop’s most dynamic performers, YEONJUN has captivated audiences with his riveting performance skills and mastery of various dance genres. His standout ability to break boundaries across performance, vocals, and rap has proven his powerful stage presence. Now with GGUM, Yeonjun is set to embark on a new journey as a solo artist, offering a deeper glimpse into his unique taste and one-of-a-kind style.
GGUM will be available on all streaming platforms worldwide on September 19th at 6 PM KST.
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