Just over half a year since its initial launch, TITAN CONTENT (“TITAN”) today announces its highly anticipated first K-pop girl group, AtHeart, and reveals the first two members, Sorin and Michi.
Set to officially debut in the first half of 2025, the group will feature additional exceptional members to be announced over the coming months, with the full lineup to be revealed before the end of 2024. The members’ individual Instagram and TikTok accounts (@michiatheart and @sorinatheart) along with official website (atheart.me) were launched alongside the exciting announcement, featuring introductory photos and special video content.
Both seventeen years old, Sorin and Michi hail from South Korea and Hawaii respectively. Backed by an all-star creative team with industry power players from both the U.S. and South Korea who have been instrumental in the global success of K-pop, AtHeart will appeal to audiences around the world.
Nikki Semin Han, the esteemed K-pop visionary and former CEO of SM Entertainment, announced the launch of TITAN on November 28, 2023 with Variety. The world's first premier K-pop powerhouse music company headquartered in the U.S., TITAN shared plans to debut two K-pop girl groups, two boy groups, one male soloist, and one female soloist by 2028 – AtHeart is TITAN’s first official project. In addition to Han, the team is led by CEO Katie Kang, CBO Dom Rodriguez, Chief Visual Officer Guiom Lee, and Chief Performance Officer Lia Kim.
Katie Kang told Billboard, “The name ‘AtHeart’ speaks to this group’s genuine nature, and the connection and love they will build with their fans by empowering them to be their authentic selves. TITAN has been scouting and holding global auditions since the beginning of 2024, and we were captivated by the incredible talent we discovered. These members are so uniquely charming, and they embody the next generation of K-pop.”
Nikki Han says, “We are incredibly proud of what TITAN has accomplished under the leadership of CEO Katie Kang, who has built K-pop's casting, training, and production system and produced global superstars. Our founders have played critical roles in shaping K-pop into a global phenomenon that is embraced by passionate fans worldwide, and the AtHeart members are shaping a new era of K-pop. As the first K-pop company established in the U.S., TITAN will take an innovative and disruptive approach to creating, marketing, and promoting the content and artists we produce.”
Guiom Lee shares, “AtHeart marks the beginning of an exciting journey, built upon the connection between K-pop idols, their dedicated fans, and music, with a commitment to upholding everything that makes K-pop unique and special. Backed by a team of industry experts who share a profound love and understanding of the genre, we will display innovation across all facets of AtHeart, pushing the limits in today's ever-changing digital landscape. From top-tier visuals and fashion to captivating musical performances, we are excited to unveil AtHeart to a global audience.”
Additionally, AtHeart will communicate with global fans with new and diverse content through a K-pop fandom platform that combines various innovative technologies such as Web3 and AI to be launched by TITAN.