On June 30, 2023, PUMA made the exciting announcement that IVE, a distinguished K-POP girl group under Starship Entertainment, as its official APAC Ambassador.
In this campaign, IVE steps into the spotlight against an iridescent backdrop that showcases a dreamy, pastel aesthetic, perfectly complementing the campaign’s theme of Y2K. Together with the 2000s-inspired Teveris NITRO sneakers, PUMA is taking its audience on a stylish leap into the past while embracing the future of fashion, capturing the very essence of the campaign!
Inspired by PUMA’s 2000s running range, the Teveris NITRO draws on performance aesthetics to create everyday footwear with a sporty edge. Incorporated at the midsole, NITRO foam provides top-level cushioning, a responsive stride, and a lighter-than-air feel.
The members are in thoughtfully curated outfits from the DARE TO, PUMA Team, and CLASSICS collections styled with Teveris NITRO sneakers, which are available in four exclusive colorways available only in Asia.
The collection outfits draw inspiration from laid-back luxury with a Y2K twist. Timeless and relaxed pieces are transformed with a minimalistic aesthetic and elevated details like voluminous pockets and tiny labels. Along with an ever-green palette, the collection welcomes mix-and-matching to create your individualized looks of effortless elegance. Whether you're going for a casual, chill look or aiming to dress up for a special occasion, these pieces adapt seamlessly.
SEA & Taiwan Exclusive Gift with Purchase
With every purchase of PUMA items worn by IVE, consumers will receive a set of 6 PUMA x IVE autographed Photocards*. Each photocard set features individual selfies and signatures from all 6 members.
The new Teveris NITRO will be released on PUMA.com, PUMA stres, Limited Edt, Footlocker, Zalora,
Lazada from Sep 18th onwards.