The BTS crew's multifaceted singer, dancer, and composer has previously collaborated with Dior. The band's partnership with the French luxury brand, according to WWD, which broke the story first, began in 2019 when menswear designer Kim Jones created the stage attire for the group's Love Yourself: Speak Yourself global tour. BTS has previously collaborated with a number of well-known companies, including McDonald's, Coca-Cola, Samsung, and Louis Vuitton, which in April 2021 also appointed them brand ambassadors.
As each member of the band completes their required military duty in South Korea, the group recently announced that the band will take a sabbatical to work on separate projects. Most recently, Jimin dropped the song "Vibe," which he co-wrote with Taeyang of BigBang, a significant K-Pop group.
Jimin's signing to Dior is proof of this as each member pursues separate endeavors. Now, any participant may independently use their own branding. The South Korean artist now reflects the essence and uniqueness of Dior style, modernism with a timeless signature, according to a statement from Dior on their collaboration.
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