Another ambassador has been unveiled in the BTS camp, after Dior announced Jimin as their global ambassador on 16th January. More fashion news comes in the revealing as BTS rap line, producer, and singer Suga has been appointed as their 2023 brand ambassador.
The luxury Italian high-end fashion house joins the company's ambassador called Di. Vas an acronym forming Different Values. Last week the brand shared a reel on social media teasing of their first campaign partnership with Suga and GQ magazine featuring quick snaps and outfits.
#MaisonValentinoEssentials comes to the forefront through a special campaign with @GQMagazine and #SUGA of #BTS.
— Valentino (@MaisonValentino) January 12, 2023
In a behind the scenes preview, SUGA becomes a symbol of empathy and connection, captured in new-in looks.
Stay tuned and shop the pieces only at LA’s Maxfield. pic.twitter.com/wnOA7DXeKl
Creative director Pierpaolo Piccioli labels Suga as “A Multifaceted artist; he is an interpreter and uses his talent and his work to express himself with energy and authenticity. He perfectly embodies everything that DI.VA.s testimonials stand for diversity, inclusivity, creativity, and passion.”
Suga adds that “All individuals have different dreams and values” talking about working with Valentino and Piccolio he praised their support and “have been supportive of diversity which is something that I also believe in.” Suga’s first project will partake in the Maison Valentino essentials campaign, modeling the house's menswear wardrobe staples.
Following Jimin's Dior ambassador announcement Louis Vuitton announced that member J-Hope will be attending their winter/autumn 2023 show in Paris on Thursday 19th January. It appears the BTS boy's next chapter aims for them to explore and showcase their fashion branding, unique tastes, looks, and values.
Be sure to stick around KpopWise for more updates on your favorite Kpop artists and idols!